Enzo Diliberto
Global Insights Director
Financial Times
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Artificial Intelligence
Marketing & Advertising
Sports
About Me
Enzo heads up the FT's Global Commercial Insight team based in London. The team provides thought leading and actionable audience insights to our commercial partners and cover a wide range of projects ranging from: Audience measurement, Audience Insights, Brand tracking studies, Thought Leadership as well as Advertising effectiveness.
Hear My Insights
Bridging the Trust Gap: Uncovering the Business of Trust
The Financial Times will be at VivaTech 2025, sharing a preview of our latest research report, in collaboration with the IPA, ‘Bridging the Trust Gap’. The report explores how trust has become a key competitive advantage in B2B decision-making. The session will examine: - How trust shapes decision-making and long-term customer relationships. - How businesses can turn trust into a measurable competitive advantage. - The evolving nature of trust in marketing, advertising, and B2B engagement.