Bianca Zwart

Chief Strategy Officer

bunq

Fintech, Banking & Crypto

Growth & Investment

HR & Future of Work

About Me

Bianca, bunq’s Chief Strategy Officer, drives the company’s user-centric mission, shaping long-term strategy and leading PR, communications, and user operations. She first joined bunq in 2016 as a frontline support guide, later becoming Head of PR & Communications before founding and scaling her own PR agency and startup academy. After a successful exit, she returned as bunq’s first Chief of Staff in 2022, working closely with CEO Ali Niknam to remove operational roadblocks. A global citizen herself, Bianca brings firsthand insight into the needs of bunq’s location-independent users, keeping the focus on what matters most: bunq's users.

Hear My Insights

So Close No Matter How Far: Digital Nomadism, Remote Work & Global Talent Acquisition

In recent years, the job market has seen a profound shift with the rise of remote work and digital nomadism, leading to a global movement allowing people not just to work from home, but from anywhere in the world. While the post-pandemic landscape initially leaned toward hybrid models, new mandates suggest a gradual return to office life, with some even predicting a full reversal by 2027 in part of the world. Yet, remote work continues to resonate strongly with employees, as evidenced by the estimated 35 million people worldwide now identifying as digital nomads. The growing divide between organizational expectations and employee preferences is redefining how organizations attract, manage, and retain global talent. This session explores the future of remote work and digital nomadism: What opportunities and challenges do hybrid, and remote models present when acquiring and managing global talent? How can we reconcile the dichotomy between tension in the tech market and remote talent acquisition? How are companies successfully integrating digital nomads or remote workers into their teams? Are remote working and digital nomadism here to stay?