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Viva Technology

17-20 June 2026

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  1. Logo Viva Technology
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  3. Samira Bakhtiar
Photo Samira Bakhtiar

Samira Bakhtiar

General Manager of Media & Entertainment, Games, and Sports Business

Amazon Web Services (AWS)

About Me

Samira Bakhtiar is a dynamic leader in tune with the powerful relationship between digital media and technology. As General Manager of Media & Entertainment, Games, and Sports at Amazon Web Services (AWS), she leads a high-performing, multi-generational team of builders and champions diversity. For close to two decades, her work at AWS and Cisco, where she served as Director of Media Operations, led to strategic alignment and business transformations with some of the world’s largest entertainment companies. She has a proven track record in tech strategy, business development, and sales – focusing on introducing innovation and enhancing operational efficiency in the areas of content production, media supply chain, broadcast distribution, OTT, interactive experiences, and content monetization.

Hear My Insights

Racing into the Future: AWS AI's Transformation of Formula 1

At the intersection of high-speed racing and cutting-edge technology, Formula 1 stands as a testament to how artificial intelligence is reshaping competitive sports. From split-second strategic decisions to advanced performance analytics, tools like F1 StatBot and Track Pulse are enhancing and revolutionizing race outcomes. AWS's generative AI technologies are setting new standards in sports technology while driving broader business transformation across industries, extending far beyond the racetrack and influencing everything from operational efficiency to fan experiences.

Racing into the Future: AWS AI's Transformation of Formula 1

Discover how AI transforms Formula 1, enhancing strategy and performance with tools like F1 StatBot and Track Pulse. Learn how AWS's generative AI technologies set new standards in sports, driving innovation beyond racing to influence operational efficiency and fan experiences across industries.