General Manager of Media & Entertainment, Games, and Sports Business
Amazon Web Services (AWS)
At the intersection of high-speed racing and cutting-edge technology, Formula 1 stands as a testament to how artificial intelligence is reshaping competitive sports. From split-second strategic decisions to advanced performance analytics, tools like F1 StatBot and Track Pulse are enhancing and revolutionizing race outcomes. AWS's generative AI technologies are setting new standards in sports technology while driving broader business transformation across industries, extending far beyond the racetrack and influencing everything from operational efficiency to fan experiences.
Discover how AI transforms Formula 1, enhancing strategy and performance with tools like F1 StatBot and Track Pulse. Learn how AWS's generative AI technologies set new standards in sports, driving innovation beyond racing to influence operational efficiency and fan experiences across industries.