César Clary
Head of Digital & Innovation
Lyon Airport | VINCI Airports
About Me
Customer experience isn’t just a touchpoint — it’s the business.
With 15+ years in B2C, I’ve focused on designing services and digital experiences that genuinely simplify people’s lives, build loyalty, and drive growth. From retail to airports, I’ve seen that when digital, data, and empathy come together, you don’t just get smoother journeys — you get stronger, more profitable relationships. At VINCI Airports & Lyon Airport, I lead Digital & Innovation with one obsession: making every interaction count, for the traveler and the business.
Hear My Insights
The smart airport agentic assistant shaping the future of travel
Lisa is a multilingual 3D conversational avatar deployed at Lyon Airport, powered by Agentic AI. It provides real-time information on flights, airport navigation, and available services. Lisa enhances the passenger experience with interactive guidance, voice-based assistance, and seamless navigation, operating 24/7 in French and English. This innovation marks a new era in smart, AI-driven airport management and passenger flow optimization.