Emilie Carcassonne
Managing Director France & Spain
Audience Project
About Me
Émilie Carcassonne évolue depuis 20 ans dans le secteur de la publicité et du digital, notamment à des postes de direction chez Advideum, eXelate, Nielsen et plus récemment, Salesforce.
Forte d’une expérience avérée et d’une expertise dans les domaines du SaaS, de la publicité, du big data et de ventes aux grandes entreprises, Émilie Carcassonne dirige les activités d'AudienceProject en France et en Espagne et joue un rôle central dans le développement de cette solution de mesure d'audiences en Europe.
Hear My Insights
The Time is Now for Holistic Audience Measurement
With the fragmentation of media, the multiplication of devices, the arrival of Wall Gardens and the promise of a cookieless world, advertisers are really struggling to measure cross-video advertising campaigns. On top of that, advertisers are challenged to set-up some metrics that are enabling them to compare different screens in a fair way. Through our actual SaaS solution already Up and Running in different European Markets and through the different TV Data Partnership we set-up with the local JICs, Audience Project is leading the ground and is helping brands to get some Insights and a Holistic view of their campaign, as well as optimizing the impact and efficiency of those in real time.