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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1. Logo Viva Technology
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  3. Nathalie Birocheau
Photo Nathalie Birocheau

Nathalie Birocheau

CEO

Ircam Amplify

#
Artificial Intelligence
Retail & E-commerce
Luxury, Fashion & Cosmetics

About Me

Nathalie co-founded Ircam amplify 5 years ago. She has always been passionate about technology, creativity, and corporate strategy. As an engineer and former strategy consultant, she has led several major cultural and media projects, notably within la Maison de la Radio. She became Deputy Director of France Info in 2016, where she led the creation of the TV channel franceinfo. Ircam Amplify develops and distributes technologies and audio intelligence to help industries and brands improve their products and the experience of their customers. It offers cutting-edge software for sound and music professionals. The company also provides premium support for brands, enabling them to create unique sound experiences associated with high-fidelity sound equipment, based on the best of French audio research, advanced sound design and neurosciences. Today the company gathers 20 people and works with industry leaders as LVMH, L'Oréal, IFF, Sony Music, Spotify...

Hear My Insights

Tuning Into the Future: How is AI Reshaping the Music Industry

We’re just realizing the scope of possibilities opened by AI tools in the creative field. Questions around copyright, revenue, and the saturation of streaming platforms by AI-generated content are emerging. How can we safeguard the rights of artists against AI-generated content? How can we differentiate “deepfake” music from AI-supported original content? What ethical frameworks should be put in place in the creative fields? New technologies have always disrupted the music world, what lessons can be extracted from history?