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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1. Logo Viva Technology
  2. Speakers
  3. François-Xavier Deniele
Photo François-Xavier Deniele

François-Xavier Deniele

Vice President Esports & Competitive Gaming

Ubisoft

#
Entertainment, Media & Creators Economy
Gaming & esports
Sports

About Me

François-Xavier Dénièle has been working at Ubisoft since 2009 starting out as Brand Manager, where he worked on developing marketing campaigns for a diverse line of products, including Tom Clancy’s Rainbow Six Siege. In 2017, he built the esports department at Ubisoft EMEA to develop the international esports program for Ubisoft’s line-up and reinforced the local esports presence in Europe, Middle-East and Asia-Pacific. In 2022, François-Xavier was appointed VP, Esports and Competitive Gaming and now oversees all aspects of esports and competitive gaming at Ubisoft.

Hear My Insights

NewGame+ : Transforming Esports into a Multimedia Growth Engine

The video game industry is experiencing a shift in growth patterns post-pandemic, adjusting from historic highs to more sustainable rates as it explores ways to regain momentum. Traditional revenue models are evolving alongside fresh opportunities, with the global e-sports market—projected to generate $1.87 billion in revenue this year—serving as a potential focus area. Can competitive gaming and e-sports complement broader industry goals? What are the opportunities for advertisers, streaming platforms, video game producers... that emerge from this booming field? How can viewers loyalty within teams and retention strategies positively impact the space and the video game industry as a whole? Can competitive gaming and e-sport become a growth vehicle for the video game industry? This session examines how these parallel paths might converge to shape the next chapter of gaming innovation.