Nathalie Paquet

Passionate about innovation and immersive experiences, Nathalie has been shaping the future of gaming and mouvment for over 15 years. Her journey began at Le Cube, a pioneering center for interactive technologies, where she spent seven years pushing the boundaries of digital interaction. In 2010, she made her mark by launching France’s first digital urban game—a breakthrough success that sold out instantly. From 2012 to 2021, she led Urban Expé, an agency dedicated to transforming culture and tourism through cutting-edge digital experiences. Her expertise in storytelling and gamification became a powerful tool to engage audiences, inspire action, and drive people beyond their limits. Between 2015 and 2016, she founded Imprudence, a disruptive studio redefining luxury through immersive experiences. Here, technology, emotion, and audacity converge to create striking, one-of-a-kind worlds that challenge convention. Always seeking new frontiers, she designed Escape to Mars, the first-ever sports Escape Game, for KeepCool at The Camp. It was a turning point—proving that gaming and sports were meant to collide. In April 2021, she launched Sporty Peppers with a bold mission: to get people moving through play. Her motion-based video games turn physical activity into an engaging, everyday habit—no specialized equipment, just pure movement, motivation, and fun. More than a game, it’s an experience designed to energize, challenge, and bring people together. At Sporty Peppers, the belief is simple: gaming and technology have the power to make sport more accessible, social, and exciting. Because movement should never feel like a chore—it should be an adventure.