Emmanuel Obadia
Optimist Sr Advisor
Sage
About Me
Emmanuel partners with CEOs, CMOs, and ExCom leaders to drive faster, smarter growth in a world of constant change. Former VP Marketing EMEA at Oracle and Salesforce, and Global CPO at Sage, he now leads EO & Partners, advising B2B tech firms on strategy, go-to-market, and transformation. Creator of the AI-powered IMPACT™ playbook, he helps leadership teams break silos, align around what truly matters, and deliver results — fast. Speaker, advisor, and executive coach.
Hear My Insights
AI: The CMO Game Changer – From EXCOM Pressure for Growth to Market Impact
What happens when your CEO calls on Wednesday evening and asks for a strategic acquisition plan in sustainability… by Monday’s Executive Committee? This scenario captures the pressure CMOs now face: delivering fast, tangible growth—while embedding purpose, ethics, and long-term value. In this sharp and actionable talk, Emmanuel Obadia unpacks six critical pitfalls that sabotage modern marketing, and shares a pragmatic, AI-powered method to move from misalignment to momentum. With his IMPACT Transformation Playbook, he offers a real-world guide for CMOs ready to become Centaurs: augmented, aligned, and back in control.