The rapid expansion of AI brings with it a growing environmental burden. To truly harness its potential, we must prioritize sustainability from the ground up. This session delves into the practical solutions for minimizing AI's ecological footprint across its entire lifecycle – and lead to a truly "clean by design" AI ecosystem. From optimizing algorithms and developing energy-efficient hardware to reimagining data center cooling and exploring alternative energy sources, experts will address the critical steps needed to reduce AI's reliance on finite resources and the role of regulatory frameworks and industry initiatives in fostering responsible innovation.