Bridging the Trust Gap: Uncovering the Business of Trust

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Exec Arena

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June 11

12:30 PM - 1:00 PM - CET

The Financial Times will be at VivaTech 2025, sharing a preview of our latest research report, in collaboration with the IPA, ‘Bridging the Trust Gap’. The report explores how trust has become a key competitive advantage in B2B decision-making. The session will examine: - How trust shapes decision-making and long-term customer relationships. - How businesses can turn trust into a measurable competitive advantage. - The evolving nature of trust in marketing, advertising, and B2B engagement.

Speakers

Enzo Diliberto Financial Times
Rob Nieuwenhuys Financial Times

Partners

Financial Times