• Skip to main content
  • Main Menu
  • Navigation for access to support pages
  • Navigation for access to legal pages
Logo Viva Technology
  • Session Recordings
  • Speakers
  • Exhibitors
  • FAQ
  • General Public Day
  • confirmation_numberGet Your 2026 Pass
  • Become an Exhibitor
Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

More Infoarrow_right_alt

Event organizers

2025 ThemesConference ProgramOur Speakers

Exhibitors at VivaTech2025 Partners

Startups at VivaTechInvestors at VivaTech2025 Startup Challenges and Awards

JournalistsMedia Partners2025 PresskitPress Releases

About UsOur CommitmentsGeneral Public DayPractical Information

©Viva Technology 2016-2025 all rights reserved

Site MapSite noticeWebsite terms & conditionsB2B terms & conditionsData Privacy
  1. Logo Viva Technology
  2. Sessions
  3. Racing into the Future: AWS AI's Transformation of Formula 1

Speakers

Samira Bakhtiar Amazon Web Services (AWS)
Ruth Buscombe Formula 1

CMO Summit

Racing into the Future: AWS AI's Transformation of Formula 1

distance

Stage One

calendar_today
June 13

12:45 PM - 1:05 PM - CET

At the intersection of high-speed racing and cutting-edge technology, Formula 1 stands as a testament to how artificial intelligence is reshaping competitive sports. From split-second strategic decisions to advanced performance analytics, tools like F1 StatBot and Track Pulse are enhancing and revolutionizing race outcomes. AWS's generative AI technologies are setting new standards in sports technology while driving broader business transformation across industries, extending far beyond the racetrack and influencing everything from operational efficiency to fan experiences.
#
Artificial Intelligence
Sports