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17-20 June 2026

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  3. TikTok Shop: Opportunity and Key Success Factors

TikTok Shop: Opportunity and Key Success Factors

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PUBLICIS GROUPE

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June 13

10:30 AM - 11:00 AM - CET

The launch of TikTok Shop in France a few weeks ago has generated a lot of interest from brands. What is it? What opportunities does it offer brands? What initial feedback has been received? What are the conditions for success? Welcome to the next phase of Social Commerce.
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Marketing & Advertising
Entertainment, Media & Creators Economy
Retail & E-commerce

Speakers

Frederic LEVY PUBLICIS
Thomas MESNIER PUBLICIS MEDIA

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PUBLICIS GROUPE