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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1. Logo Viva Technology
  2. Sessions
  3. Where Beauty Meets Culture: The Rise of Beautytainment

Speakers

Deborah Armstrong The Walt Disney Company
Asmita Dubey L'OREAL GROUPE
Sam Glynne United Talent Agency (UTA)
Anne Machet L’Oréal
Olivier Monteil L’Oreal Paris

Where Beauty Meets Culture: The Rise of Beautytainment

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Purple Stage

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June 11

5:20 PM - 5:50 PM - CET

Beauty and entertainment are no longer separate worlds — they are converging to shape culture, creativity, and technology. In this high-impact session, L’Oréal Groupe brings together leaders from Disney, UTA, and L’Oréal Paris to explore Beautytainment — a new frontier where brands become storytellers, platforms become stages, and beauty becomes a cultural force. Discover how entertainment is reshaping marketing and how beauty is becoming part of the show.