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Viva Technology

17-20 June 2026

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1 Place de la Porte de Versailles

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  3. L'Oréal's CreAItech Program

L'Oréal's CreAItech Program

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L'OREAL GROUPE

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June 12

10:00 AM - 10:30 AM - CET

Building the future of beauty content! Dive into Creaitech, L'Oréal's GenAI program and see how we're integrating cutting-edge technologies to augment the creativity of our marketing and content teams. This talk showcases the platform's development and its impact on L'Oréal's creative process!
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Artificial Intelligence

Speakers

Thomas ALVES MACHADO L'ORÉAL
Rabya HOUDBINE L'ORÉAL

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L'OREAL GROUPE