From Search to Chat: What Happens When Your Customers Talk to AI?

The shift from search to chat is reshaping how customers interact with brands - and we’re just getting started. This session dives into real-world examples, from beauty bots to smart agents, and explores the new rules of engagement as AI begins talking to AI. We’ll also look ahead to what’s next - from voice to wearables - and how these evolving interfaces will transform the customer journey.