Live Phygital Catwalk: Interactive demo of phygital fashion and beauty products
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Discovery Stage
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June 11
2:15 PM - 2:30 PM - CET
Fashion and beauty now demand products that look stunning not just in reality but also online. This can be achieved by integration of an AR layer, activated during production, that acts as a creative content production preset. Award-winning innovation tech studio FFFACE.ME's showcase of phygital looks - Jeans, T-shirts, Jewlery, Face stickers - will offer a glimpse into fashion and beauty industries' future today.
Curated by Institut Français de la Mode (IFM).