ITA - Italian Trade Agency

The Italian Trade Agency (ITA) is the government body promoting trade, business opportunities, and industrial cooperation between Italian and foreign companies. It enhances the “Made in Italy” brand and supports foreign investment through information, assistance, promotion, and training. Headquartered in Rome and Milan, ITA operates globally through 87 offices in 74 countries. In France, alongside VIVATECH, ITA supports Italian companies in other innovative initiatives like the Global Start Up Program - an international development program for Italian startups - WAICF (World AI Cannes Festival), and SMAU RestartsUp, a key platform for connecting stakholders in the Italian innovation ecosystem. Finally ITA also works to bring the world to Italy, encouraging foreign participation in Italian projects as the Italian Tech Week and Smau Milan.