Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Startup Challenge by McKinsey & Company

McKinsey is a global management consulting firm committed to helping organizations accelerate sustainable and inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders.
We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.
We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.
Our Challenge
Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.
Selection Criteria

★ Size and maturity:
Minimum 100M€ of valuation
★ Geography: Headquartered in Europe
★ Team & Management: Still partially or fully founders led
★ Growth: Preparing a growth acceleration / inflexion point : entering new markets, developing and launching new products / technologies, deploying Go-To-Market strategies, looking for investments, preparing for IPO...
★ Sectors: Priority given to fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).
★ Geography: Headquartered in Europe
★ Team & Management: Still partially or fully founders led
★ Growth: Preparing a growth acceleration / inflexion point : entering new markets, developing and launching new products / technologies, deploying Go-To-Market strategies, looking for investments, preparing for IPO...
★ Sectors: Priority given to fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).
Rewards
Our Jury
- Stéphane BoutSenior Partner, Leader of QuantumBlack, AI by McKinsey in FranceMcKinsey & Company
- Sandra Sancier-SultanSenior Partner, leader of Global Reinvention service lineMcKinsey & Company
- Johannes Tobias LorenzSenior Partner, Global Co-Leader of “Digital and AI Transformations”McKinsey & Company
- Martin BohmertAssociate PartnerMcKinsey & Company
- Audrey LacombeSenior ManagerMcKinsey & Company
- Marion ObadiaCommunication SpecialistMcKinsey & Company
Our Timeline
- 1
March 21
Challenge opens
- 2
April 21
Challenge closes
- 3
May 5
Selected Startups announced
- 4
June 11 - 14
VivaTech Paris