On May 22nd from 2:00 PM to 5:00 PM (CET), VivaTech is hosting a free online masterclass designed exclusively for startups attending our event this June.
Made up of four modules and carried out on Inwink, it's the perfect chance for both visiting and exhibiting startups to better prepare for VivaTech and learn how to make the most out of the experience.
VivaTech 2025: What’s New & What Not to Miss
The masterclass will kick off with the VivaTech program highlights with our very own Olivia Hervy, Chief Ecosystem Officer, and Florie Cayol, Head of Startups Projects.
In this 30-minute session, they'll discuss the highlights of VivaTech, including:
Top speakers & topics
New opportunities created for startups
Partners & attendees
Hall organization
Side events
Mastering the VivaTech Digital Tools
The second leg of the masterclass, led by Héloïse Leclercq, our Digital Project Manager, will dive into how to use VivaTech digital tools before and during the event.
In this session, you'll learn how to book meetings and generate leads using the VivaTech mobile app, as well as how to use the VivaTech website to find attendees and check the program. We will also go over the partner workspace for exhibiting startups.
Maximize Your On-Site Impact
The third part of the VivaTech masterclass will go over how to make the most of your journey at VivaTech. Ruben Uzan, Event Expert, returns this year once again to lead this session and make sure startups learn everything they need to know to maximize the VivaTech experience. He will share his expert insights, as well as the top tips and tricks to make more out of your time.
Let's look at some of the highlights of last year's session with Ruben Uzan:
Preparation
Before stepping onto the expo floor, set specific, measurable goals. Whether it’s forming partnerships with existing clients or making press contacts, clear objectives help you stay focused and assess your progress throughout the event. Identify key individuals or groups you want to connect with in order to prepare.
Marketing and Sales
Start building momentum early. Use newsletters, social media, and press releases to let your network know what your company will be doing at VivaTech. Highlight any product launches, panels, or booth activities.
Invite prospective clients to visit your booth and don't forget to reach back out after the event. Curious about how long you should wait or how to follow up with leads? Tune into our masterclass for more information!
Booth Engagement
Once on-site, be strategic with your time and conversations. Focus on engaging with people who align with your business goals. Whether you're targeting potential clients, partners, or media, make sure your team understands who to prioritize and how to deliver a strong, consistent message.
Dive deeper into the how-to on May 22 during the masterclass.
How to Pitch Like a Rockstar
The final module of the masterclass will cover how to pitch like a rockstar. Lorenzo Croati, pitch expert and co-founder of the Startup Inside by Artefact, will cover how to construct a concise, engaging, and persuasive pitch in no time.
Content of the Pitch
When delivering your pitch, remember that how you present can be just as impactful as what you say. Nonverbal communication, such as posture, energy, and expressions, often speaks louder than words.
Start by clearly outlining the problem, then transition into your solution, highlighting its relevance and feasibility. Structure your message in a logical, engaging flow that’s easy to follow. More details to come during the masterclass.
Writing the Pitch
Use simple, direct language and support your message with clear, compelling visuals. Positive, confident language goes a long way in building trust and enthusiasm.
Form and Rhythm
Finally, practice is key. Stand in front of a mirror or practice with your friends and family. Rehearse until the rhythm feels natural, and don’t underestimate the power of a genuine smile to connect with your audience.
Don't Forget to Register
Are you a startup coming to VivaTech? Catch the full masterclass on May 22 to access expert insights for free and get insider tips to stand out before, during, and after VivaTech.
