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Startup Challenge by JCDecaux

EMPOWER YOUR BRAND BY GIVING IT A VOICE IN THE REAL WORLD 

Make your startup famous- win a free Out-of-home advertising campaign & free tickets to the global renowned VivaTech conference. 
JCDecaux operates in 80+ countries, focused exclusively on out-of-home advertising. Our entrepreneurial spirit is driven by one purpose: making cities, airports, transport systems and shopping centres ever more attractive while meeting major challenges for the 21st century: urbanisation, digital , the climate transition. 

We launched the Nurture programme in 2016 to help startups build fame and accelerate growth through the power of OOH and Digital OOH advertising.

Our Challenge

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Each winner will enjoy a powerful Out-Of-Home campaign in Austria, France, in the UK, the Netherlands or Latvia. 

 Get 2 passes for VivaTech including an award ceremony on the JCDecaux booth.

5 startups will win a campaign in one of our 5 participating countries - for a global value of 140 k€ 

Context / Need: 
JCDecaux is the world leader of out-of-home communications. Our advertising locations can be found in 80 countries in the heart of cities, metros, railway stations, shopping venues and in the busiest airports worldwide. We've been working with the best of international, national and local brands more than 60 years. 
 We want to strengthen our relationship with startups through our international Nurture program and help innovative brands become powerful brands. 
 The drive behind the Nurture Challenge is to help the future FTSE 500 brands to find their voices using Out-of-Home media and to grow - in stature, in brand awareness and in revenue.
 

Expected Solutions: 

All you need to do is share your mission for your company and why you think an Out-of-home campaign could help take your business to the next level in a few words.
 

Scope: 
Media campaign dates and location are subject to availability of our assets and media (OOH or DOOH) in the participating countries – Austria, France, Latvia, Netherlands and the UK. 
The campaign and the campaign creatives must be aligned with local regulation and code of ethics. Each winning startup must be a registered company in the country where it has its headquarters, nonetheless, a startup can compete in several countries if its product/service is targeting the relevant geographical area.

 
Rules: 
The campaign will be subject to local JCDecaux Terms & Conditions, available on our websites or upon request. Startups need to be new advertisers to JCDecaux with no ongoing working relationship with a media agency. JCDecaux reserves the right to award in OOH or DOOH one winner for multiple markets or one winner for each market : Austria, France, UK, Netherlands, Latvia. 
The advertising campaign in Austria will be carried out by GEWISTA of which JCDecaux is the main shareholder.

5 winning startups for a campaign in each market for a global value of 140 k€

Selection Criteria

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 ★ Not older than 5 years old.
 ★ Growth acceleration phase From Seed to Series B.
 ★ No media agency.
 ★ Each winning startup must be a registered company in the country where it has its headquarters, nonetheless, a startup can compete in several countries if its product/service is targeting the relevant geographical area.

★ Ability of your branding and creative universe to work well in outdoor advertising.

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Rewards

This campaign will allow you to promote your products or services. One winner for each market in OOH or DOOH : Austria, France, UK, Netherlands, Latvia.

Enjoy a media campaign

We will also provide marketing mentoring, data insights and creative advice to build the most impactful campaign!

Benefit from Marketing Mentoring

Win passes for VivaTech which will take place from June 11 to 14, 2025 at Paris Expo Porte de Versailles and be invited on the JCDecaux booth for an award ceremony