Cécile Lejeune

CEO

Kantar Insights France

Artificial Intelligence

About Me

Cécile is the CEO of Kantar Insights France. Her career began at TBWA and contributed to the establishment of BBDP & Fils in France. Cécile subsequently joined CML/BBDO, managing international accounts, operating from Paris and London. Cécile moved to Turkey to manage the BBDO agency for three years. Upon returning to Paris, Cécile joined Publicis in 2007 as Global Client Officer, overseeing global brands. In 2018, she became CEO of « La Young », transforming it into VMLY&R and later VML, establishing it as one of France’s top 10 creative and successful agencies. Cécile is a member of the Supervisory Board and the CSR and Remuneration Committee of a listed French company. Her career objectives have focused on developing brand growth, enhancing global consistency, and increasing brand accessibility, ambition, and attractiveness. She emphasizes the role of creativity and technology in driving growth and is currently exploring how AI can enhance marketing potential

Hear My Insights

The War for Your Attention: The Changing Landscape of Content Distribution

Monday to Sunday, we spend significant portions of our day staring at screens. Beneath the glass surface, a fierce competition is unfolding among content creators, streaming services, social media platforms, and game developers—all vying to captivate our attention. The rise of streaming and subscription-based models has granted us unprecedented access to high-quality content. Meanwhile, independent creators on platforms like YouTube are producing their own content, better than ever before, to rival that of entertainment giants, blurring the lines between amateur and professional media. Why do certain formats grip us more profoundly than others? How do industries pivot to meet the ever-evolving preferences of audiences inundated with choices? And to what extent are we freely choosing how to spend our time and money when sophisticated algorithms and enticing content are steering us?