Othman Chiheb
CMO
HABS
About Me
I'm contributing to the rise of Emotion Tech, a space where neuroscience, AI, and XR converge to unlock the emotional layer of human-machine interaction.
With a solid background in XR, I explore how emerging technologies can foster more intuitive, human-centered experiences.
As Chief Marketing Officer at HABS, a deeptech startup pioneering ethical and non-intrusive brainwave decoding, I help bring to life a technology that translates brain activity into measurable emotional data.
Thanks to HABS’ cognitive AI, we leverage NeuroMarkers to transform real-time brain signals into emotional insights, empowering decision-makers to move beyond biased declarative feedback.
Emotion is becoming the new KPI for brands and innovators striving to create truly resonant experiences. Because emotion reveals what data can only guess, I believe the future belongs to technologies that don’t just respond to us but resonate with how we feel.
Hear My Insights
"Sensora" Live Demo: Turning Emotions into KPIs
What if the next tech revolution wasn’t built on data… but on emotion? HABS unveils for the very first time a breakthrough technology capable of capturing, visualizing, and interpreting what we truly feel in real time. As part of a live on-stage demonstration, an audience member will be invited to experience this technology firsthand offering a rare glimpse into the invisible world of emotion, made visible. Discover how this innovation transforms emotion into a new performance indicator for reshaping creation, customer experience, and the emotional bond between brands and their audiences. A journey at the crossroads of neuroscience, Cognitive AI, and emotional design.