Julie Bornstein
Founder and CEO
Daydream
About Me
Julie Bornstein is the Founder and CEO of Daydream, a new shopping platform that reimagines search for fashion, launching in spring 2025. Most recently, Bornstein was the Founder and CEO of THE YES, an AI-powered shopping startup for women’s fashion that was acquired by Pinterest in 2022 for its groundbreaking technology and extensive brand partnerships roster. Prior, Bornstein held leadership roles at startups including Stitch Fix, where she served as the COO and Board Member, helping to scale the company to $1 billion in under six years. She also built and led e-commerce at multi-channel retailers including Sephora as the CMO and Chief Digital Officer, as well as at Nordstrom and Urban Outfitters. Julie currently serves on the Board of Directors for three public companies -- sweetgreen, Redfin and WW (Weight Watchers) -- and as an advisor to multiple start-ups. Julie has a BA and MBA from Harvard and lives in the Bay Area.
Hear My Insights
What You’re Looking For: How AI Is Changing Search Engines
For over 25 years, search engines have been our primary gateway to the internet. Today, the emergence of AI-driven search engines has the potential to reshape the search landscape, transforming not only the way we consume content but also how we navigate online. Media traffic and associated revenue models are now under scrutiny, as AI might disrupt traditional ad-based frameworks. Challenges associated with AI-powered search engines have emerged, while AI-applications open new avenues for revenue models. Are we really at a turning point in the evolution of search? What could these changes mean for sales and marketing strategies? How will AI impact the user journey when searching for information?