Marc Pritchard
Chief Brand Officer
P&G
About Me
As top brand builder and P&G veteran for more than four decades, Marc Pritchard believes in the power of brands to be a force for growth through serving people with the best-performing products while being a force for good through community impact, equality and inclusion, and environmental sustainability.
Marc leads P&G’s brand-building reinvention and is a leading voice in the media, marketing and creative industry. Marc has received a long list of industry honors in his role as P&G Chief Brand Officer. P&G was named Brand Marketer of the Decade by Cannes Lions in 2020. Marc was personally awarded the honor of 2020 Global Marketer of the Year by the World Federation of Advertisers, the American Marketing Association Hall of Fame in May 2022, Forbes CMO Hall of Fame in June 2022, the Association of National Advertiser’s American Education Federation Lifetime Achievement Award, the National Association of Black Owned Broadcaster Corporate Impact Award in October 2022 and MediaPost 2022 Executive of the Year.
Marc is responsible for P&G’s brand-building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing, and advertising strategies, and leads marketing innovations that guide communication and brand-building for P&G’s portfolio of trusted, quality brands.
Hear My Insights
Making the Pie Bigger
While brands are often focused solely on gaining market share, market growth should be the highest ambition to bring more customers into a category. By leveraging bold media strategies, insightful creative ideas, and cutting-edge technology to grow markets, we can make the size of the pie bigger. In this session, Marc and Arthur will discuss how an integrated approach of Reach, Effectiveness and Efficiency is needed and can be delivered through innovative media, creative, and technology approaches to drive market growth.