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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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  1. Logo Viva Technology
  2. Speakers
  3. Debora Franchim
Photo Debora Franchim

Debora Franchim

Director of Loyalty and Personalisation

dunnhumby

#
Artificial Intelligence
Consulting & B2B services
Marketing & Advertising

About Me

With over 20 years of experience in CRM, loyalty, and personalisation, Debora Franchim has launched and managed more than 15 loyalty programmes and CRM strategies across sectors including retail, telecommunications, and financial services. Her unique career path, spanning client-side roles, consultancy, and product leadership, gives her a 360° view of customer strategy and value creation through data. Debora brings deep expertise in turning customer insights into business impact.