AI: The CMO Game Changer – From EXCOM Pressure for Growth to Market Impact

What happens when your CEO calls on Wednesday evening and asks for a strategic acquisition plan in sustainability… by Monday’s Executive Committee? This scenario captures the pressure CMOs now face: delivering fast, tangible growth—while embedding purpose, ethics, and long-term value. In this sharp and actionable talk, Emmanuel Obadia unpacks six critical pitfalls that sabotage modern marketing, and shares a pragmatic, AI-powered method to move from misalignment to momentum. With his IMPACT Transformation Playbook, he offers a real-world guide for CMOs ready to become Centaurs: augmented, aligned, and back in control.