From Ideas to the VivaTech Stage: L’Oréal Brandstorm is more than a student innovation competition, Brandstorm is a rocket booster for careers!

Witness the future of beauty at VivaTech with the L'Oréal Brandstorm 2025 final! Six teams, emerging from 242,000 global registrants from 64 countries, will pitch cutting-edge solutions for men's beauty & care. More than competition, Brandstorm is our talent incubator, nurturing the next generation of beauty leaders. For 33 years, Brandstorm has empowered 800,000+ participants, fostering diversity and launching careers. The finalists compete for a 3-month mission at L'Oréal HQ and a coveted spot in our L'Oréal SeedZ Management Trainee program. Join us to celebrate innovation and discover the 2025 winner!