Reverse Engineering Product-Market Fit: A Roadmap for Founders

Product-market fit is one of the most critical drivers of startup success and yet it remains one of the least well-defined. Despite its importance, there are few battle-tested approaches for how to reach it, and many teams are left relying on instinct over insight. This session introduces a practical, data-driven method for identifying and accelerating product-market fit, using a single key question: “How would you feel if you could no longer use this product?” By isolating the “High Expectation Customer,” doubling down on what they love, and addressing what holds others back, teams can build a roadmap grounded in real user insight and create products people truly can’t live without.