Can We Make Tourism Sustainable?

The 2024 Paris Olympics will act as a microcosm for the future of tourism, attracting millions and raising critical questions about balancing mass travel with environmental and cultural responsibility. This session delves into the challenges and opportunities of creating a sustainable future for travel. What is tourism’s impact on biodiversity and local communities? Can tech play a role in fostering eco-conscious tourism? And how can policy frameworks incentivize sustainable practices and equitable experiences for all?