Good Business: The CMOs Driving Urgency in Sustainability

The United Nations defines sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs. Marketers know better than anyone the long-term ramifications of short-term decision-making, and given the scale and reach of business today, sustainable practices woven into a company's products, practices, and operations are playing an increasingly large role in driving better outcomes for society. Leading marketing chiefs will share what makes them optimistic about the positive role their organisation can play in the world and the alliances they are building to demonstrate how sustainability investments impact business outcomes positively too.