Theory and Practice

Theory and Practice is an AI Product Company that pairs behavioral economics with AI to help large enterprises put their data to work We have been on a mission to provide enterprises with unwavering trust in their decisions, enabling them to revolutionize how they cater to their valued customers. By seamlessly merging the principles of behavioral economics with state-of-the-art AI technologies, we unlock profound insights for enterprises, empowering them to build data-backed business strategies to reduce waste and optimize their supply chain. Our Continuum AI Platform is powered by Behavioural Economics and AI Modules. It can be seamlessly integrated into existing systems to optimize decisions, and continuously learns and self-improves.