The number one outdoor advertising company worldwide

JCDecaux, the number one outdoor advertising company worldwide, is present in more than 75 countries and 4,280 cities with over 10,000 inhabitants and plays a major part in transforming urban landscapes. It all started in 1964 when Jean-Claude Decaux installed the first advertising bus shelters in Lyon, driven by his vision of creating beautiful cities with street furniture free-of-charge, in exchange for exclusive advertising rights in premium locations. For more than 50 years, JCDecaux products and services have been the benchmark in quality, aesthetics and functionality.

Smarter cities

Today, JCDecaux is fully involved in the transformation towards smarter services for cities, citizens and advertisers. Street furniture is increasingly intelligent, new connectivity services are offered to cities and citizens, connected objects are gaining ground , digital, innovative and exciting advertising opportunities are proposed to JCDecaux’s business partners.

Useful services for all

From the very first advertising bus shelter in 1964 to the advent of « Smart Cities », JCDecaux has always been committed to designing and structuring services for the city of the future. The Group paved the way for new products and services useful to all and which create more open, comfortable, accessible and aesthetic cities.

OUR MISSION. Always keep innovating, for everyone's benefit.

OUR MISSION. Always keep innovating, for everyone’s benefit.

JCDecaux designs, installs and maintains a range of free or low-cost services for the benefit of cities, residents and travellers, including bus shelters, self-service bicycle schemes, passenger information panels and mobile charging terminals. These services are financed by advertisements that are located in busy thoroughfares, offering brands maximum visibility.

A unique business model

Because it benefits all stakeholders—local governments, advertisers, citizens and consumers—this business model is unique and sustainable, and has been a constant source of innovation for the past 50 years. It is adaptable to society’s changing needs, as can be seen today with the integration of connectivity solutions.

Why are we present at Viva Technology ?

We see it in every one of our locations in more than 75 countries: the profound changes in  cities and the influx of people to urban centres, combined with rapid technological innovation are providing exciting new perspectives and unprecedented challenges for the urban environment and city dwellers alike.

We are delighted to take part in this ambitious and inspiring Viva Technology event, which provides a unique opportunity to present our concept of the urban space to startups, business leaders, brands and the general public.

[Open] Urban Playground

We believe that the key to making a city smart is putting people, ideas, entrepreneurs and openness at the heart of the city’s design and operation. The aim of our stand, designed around the concept of an [Open] Urban Playground, is to share our vision that together, people create the cultures that shape a city’s identity, its rhythm, its sense of community, its diversity…

We think that startups can significantly contribute to making cities more inclusive and inspiring, better places to live and work.

Come and meet the JCDecaux team at Viva Technology – let’s share ideas to make our cities smarter.

Our vision of the city of the future

The concept was devised specifically for Viva Technology, and developed by all of our teams from Strategy & innovation, to Marketing, Design, our Creative studios and Research & Development, working closely with our partners. It offers our vision of the city of the future – a smart, connected, comfortable and sustainable city.