BHOUT

BHOUT is a Portuguese fit-tech startup that is revolutionizing the worlds of gaming and fitness. It has envisioned and created the BHOUT Bag, the world's first AI-powered punching bag that is able to measure performance and turn it into an innovative and immersive game. The BHOUT Bag was engineered to endure the hardest hits while offering the best experience. Its core is made of water bladders that mimic the feeling of hitting a real human body and, at the same time, reduces the risk of injuries. The exergaming experience that this innovation brings is complete with a set of light mood rings that nudges users into flow state and a native app that helps users build their custom strength and cardio routines. The BHOUT Bag was considered by TIME Magazine as one of the Inventions of the Year 2023 and one of the most innovative designs of 2023 by Fast Company.