The CMO Summit at VivaTech brings together visionary marketing leaders to explore the strategies shaping the future of the industry. Through curated conversations, real-world case studies, and exclusive programming CMOs gain fresh insights, forge meaningful connections, and sharpen their competitive edge. This is where top marketers exchange ideas that move business forward.
Exec Arena
The Exec Arena is a stage exclusively for Summit attendees, where top global CMOs engage in peer-led masterclasses tailored for senior marketing leaders. In focused 30-minute sessions across three strategic tracks, these executives exchange insights, challenge emerging trends, and discuss the latest innovations shaping the industry.
This year, three distinct conference tracks will be featured in the Exec Arena: Marketing Game Changers, Relationship Industrialization, and Marketing Resiliency.
Marketing Game Changers
From evolving regulations to the rapid adoption of artificial intelligence, the marketing landscape is undergoing a fundamental shift. Today’s marketers are navigating an increasingly complex environment where compliance, data privacy, and ethical standards are as critical as creativity and performance. At the same time, AI is transforming how campaigns are built, personalized, and measured, as well as reshaping everything from customer engagement to content creation. How are these forces redefining the marketer’s role and what does it means to stay ahead in a world where technology, policy, and consumer expectations are constantly evolving?
Relationship Industrialization
‘Relationship Industrialization’ brings together two seemingly opposing forces: the emotional depth of personalized engagement and the efficiency of large-scale systems. While relationships thrive on trust and connection, industrialization focuses on structure, repeatability, and reach. Yet, both are increasingly considered essential in how brands operate today. This session explores the stakes of this paradox: how organizations can balance human touch with scalable processes, and what it takes to industrialize relationships without losing authenticity.
Marketing Resiliency
In times of crisis, marketing is often one of the first functions to face scrutiny: budgets shrink, strategies shift, and impact is questioned. Today, the rise of AI adds a new layer of complexity. Is it a threat to the role of marketers, or a powerful tool to help them adapt and thrive? This track explores how marketing can serve as a lever of resilience, not only for its own function but for the organization as a whole. From navigating uncertainty to demonstrating tangible business value, we’ll examine how marketers can strengthen their strategic role, harness emerging tools, and lead with agility in a fast-changing world.
Top Marketing Speakers
Teresa Barreira, Chief Marketing & Communications Officer, Publicis Sapient
Debora Franchim, Director of Personalization & Customer Engagement, Dunnhumby
Al Cadena, Global Strategic Accounts, LinkedIn
Connection Hub
The Connection Hub offers a dedicated space for CMOs to engage in high-impact conversations with some of the most promising startups in marketing, media, and tech. Around 150 carefully selected startups gather here to showcase their solutions and exchange insights with top marketing leaders. These curated meetings are designed to help CMOs discover innovative tools, explore emerging trends, and find concrete answers to their most pressing marketing challenges.
CMO Lounge
The CMO Lounge, sponsored by LinkedIn, is more than just a space to recharge: it’s a hub for connection, collaboration, and inspiration. Reserved exclusively for top marketing leaders, the lounge offers a relaxed setting to network with peers, explore sponsorship opportunities, and join curated tours highlighting VivaTech’s most relevant marketing innovations.
VivaTech App
Make sure to download the VivaTech app from the App Store or Google Play! It’s your go-to event companion: store your pass, network with fellow attendees, and create a personalized schedule all in one place.
In the VivaTech app, you can also find this year's Tech Trails, our curated selection of startups and sessions grouped across ten different themes, including one dedicated to Marketing & Advertising.
See You There!
Calling all marketing executives – this way to get your CMO pass!
