2025.06.12
- FR
- EN
LA POSTE TO SWITCH TO TETRIS® MODE.
Packages aligned; mission accomplished. If La Poste is now a leader in responsible logistics, it's thanks to its efforts over the past decade to reduce carbon emissions from its transports and deliveries. The most important of these has been the floor-to-ceiling stacking of parcels in trucks, without wasting space: this winning Tetris® Effect has enabled the company to increase the number of parcels transported in a single truck from 1,500 to 4,500. This clever system stems from a groundbreaking partnership between La Poste and Tetris®, combining logistic know-how and iconic gameplay principles to rethink how parcels are packed. Fuller trucks mean fewer trucks on the road and less pollution with a final score of 15,000 tons of CO2 emissions avoided every year. The Tetris mode has thus proven to be a real lever for the environment.
The two highly committed CEOs of Tetris and La Poste, Maya Rogers and Philippe Wahl, will perform an unexpected duet on the main stage of Vivatech, Paris, on June 13, 2025, to tell this story. Not to be missed.
Stack, optimize, deliver: the game becomes reality.
How to reconcile the growing volume of parcels to be handled each year (490 million parcels delivered in France in 2024) with the ambitious goal of decarbonization? An immediate, practical and responsible solution was needed.
The solution came from the world of video games, which has turned out to be as playful as it is effective: stack as many parcels as possible in the trucks, avoiding empty spaces, just like in Tetris.
With this loading system, vehicles can carry up to 4,500 packages, compared to 1,500 previously, "tripling the capacity per truck, regardless of size. "
A playful and sustainable turning point. With this unexpected association with Tetris, La Poste proves that it's not always necessary to rely on cutting-edge technology to make things happen. With this initiative inspired by the iconic video game, La Poste demonstrates once again its commitment to reducing its carbon footprint.
How The Tetris Company and La Poste partnership changes the carbon game
La Poste and The Tetris Company are teaming up at Vivatech Paris 2025, from June 11 to 14, to display their collaboration. Philippe Wahl, CEO of La Poste Groupe, and Maya Rogers, CEO of Tetris, will perform an unusual duet on the main stage. A video, a relay of influence and animations will be proposed at the La Poste booth.
Furthermore, a selection of parcels will display the visual identity born from the merger of the two brands, exclusively at the Vivatech show.
Finally, special stamps will be issued and sold online and available in the major post offices in France. The stamps will be available for mailing within France and from France to abroad.
This innovative partnership between La Poste and Tetris showcases a brilliant fusion of playful ingenuity and sustainable logistics, setting a new standard for environmental responsibility.
The two highly committed CEOs of Tetris and La Poste, Maya Rogers and Philippe Wahl, will perform an unexpected duet on the main stage of Vivatech, Paris, on June 13, 2025, to tell this story. Not to be missed.
Stack, optimize, deliver: the game becomes reality.
How to reconcile the growing volume of parcels to be handled each year (490 million parcels delivered in France in 2024) with the ambitious goal of decarbonization? An immediate, practical and responsible solution was needed.
The solution came from the world of video games, which has turned out to be as playful as it is effective: stack as many parcels as possible in the trucks, avoiding empty spaces, just like in Tetris.
With this loading system, vehicles can carry up to 4,500 packages, compared to 1,500 previously, "tripling the capacity per truck, regardless of size. "
A playful and sustainable turning point. With this unexpected association with Tetris, La Poste proves that it's not always necessary to rely on cutting-edge technology to make things happen. With this initiative inspired by the iconic video game, La Poste demonstrates once again its commitment to reducing its carbon footprint.
How The Tetris Company and La Poste partnership changes the carbon game
La Poste and The Tetris Company are teaming up at Vivatech Paris 2025, from June 11 to 14, to display their collaboration. Philippe Wahl, CEO of La Poste Groupe, and Maya Rogers, CEO of Tetris, will perform an unusual duet on the main stage. A video, a relay of influence and animations will be proposed at the La Poste booth.
Furthermore, a selection of parcels will display the visual identity born from the merger of the two brands, exclusively at the Vivatech show.
Finally, special stamps will be issued and sold online and available in the major post offices in France. The stamps will be available for mailing within France and from France to abroad.
This innovative partnership between La Poste and Tetris showcases a brilliant fusion of playful ingenuity and sustainable logistics, setting a new standard for environmental responsibility.