2025.06.13
Club Med Showcases Human-Centric AI Innovation at VivaTech 2025.
Paris, June 2025 – Club Med, a pioneer of premium all-inclusive vacations, is participating in VivaTech 2025, Europe's leading technology and startup event, held in Paris from June 11 to 14. VivaTech brings together global leaders, innovators, and disruptors to showcase the latest in tech-driven transformation.
At this year’s edition, Henri Giscard d’Estaing, President of Club Med, delivered an inspiring speech on the main stage, emphasizing how artificial intelligence (AI) is being thoughtfully integrated across the company’s operations—not as a race for innovation, but as a strategic enabler of human-centric hospitality.
“At Club Med, innovation aligns with our unique lifestyle promise: human-centric hospitality, said Henri Giscard d’Estaing. “Our strategic pillar, Happy Digital, guides us to enrich customer experiences for our 1.5 million clients, empower our 25,000 employees (G.Os®), and uphold our iconic brand identity.”
Club Med’s AI Use Cases Highlighted: Tangible Innovations Serving Teams, Guests and Brand Identity:
In 2021, Club Med began a major transformation by rethinking its Data Factory on Google Cloud Platform, aggregating 2.1 billion points of commercial, customer and operational data owned by the company. This progress, made possible by AI, has transformed the way Club Med manages its information: Currently, over 5 million new data points per day are processed in near real-time.
Leveraging cutting-edge technologies, Club Med continues its AI journey with three major strategic initiatives: G.M Copilot, G.O Match, and Gentil Writer. These projects illustrate how AI solutions are being integrated to enhance guest satisfaction, team efficiency and brand identity.
Club Med took advantage of VivaTech to showcase the impact of these AI projects, which are already operational or in pilot phase across its global organization.
G.M Copilot: Intelligent sales assistant
One of Club Med’s major objectives with generative AI is to support and enhance the customer experience by transforming conversational tools (WhatsApp, WeChat, etc.) into a new booking channel, offering instant and personalized service at any time. With this new conversational tool, customers can ask questions via WhatsApp, request quotes for their future stays, and receive real-time responses within seconds—day or night. Technologies used: Azure OpenAI and Azure WebApps for intelligent and secure interaction management, integrated with WhatsApp for accessibility and ease of deployment, along with Infobip, Flowize and Langfuse to optimize conversation flow and management. By 2025, this conversational AI assistant supports 12+ markets and handles 12K monthly conversations. As a result, Club Med has automated 30% of total conversations to date.
G.O Match: Revolutionizing Talent Assignment Management.
The G.O Match project aims to optimize the assignment process of G.Os® (Club Med employees) by HR Business Partners on a global scale. This crucial process, which involves managing approximately 25,000 assignments annually, will be largely automated using Machine Learning, S3NS and Workday. The project enables HR Business Partners to focus on higher-value tasks while meeting operational and talent needs. A pilot in the Europe-Africa region successfully automated 20% of summer pre-assignments, demonstrating significant time savings and effective placements. This result gives Club Med confidence to scale the solution globally and target 60% automation by the end of the year.
Gentil Writer & Powered Image Indexation: AI tool designed to generate high-quality marketing content in Club Med’s unique voice.
Built with Azure OpenAI and Azure WebApps, it helps maintain content quality, reduce costs by automating low-value writing, and enhance marketing team productivity. Launched in French and English in December 2024, it serves over 140 daily users with around 100 content requests per day, reducing writing time tenfold.
Additionally, an image recognition tool using Google Gemini AI model tailored to Club Med’s visual identity further streamlines content management processes.
Building AI on Trust:
Club Med’s AI approach is built on four core pillars:
- Ethics, co-developed with Sorbonne’s Professor Jean Gabriel Ganascia, ensuring transparency and fairness.
- Compliance with the EU AI Act and strict data privacy standards.
- Sustainability, with every model tracking financial and carbon impact.
- Education, aiming to certify over 800 employees in AI best practices by 2025.
“Artificial intelligence is not just technical expertise”, stated Henri Giscard d’Estaing — “it is also a managerial posture focused on leadership. It’s about how it is understood and integrated by leaders within a strategic vision. When an organization uses AI effectively, it can complement human strengths, support problem solving, enable innovation, and boost productivity.”
At this year’s edition, Henri Giscard d’Estaing, President of Club Med, delivered an inspiring speech on the main stage, emphasizing how artificial intelligence (AI) is being thoughtfully integrated across the company’s operations—not as a race for innovation, but as a strategic enabler of human-centric hospitality.
“At Club Med, innovation aligns with our unique lifestyle promise: human-centric hospitality, said Henri Giscard d’Estaing. “Our strategic pillar, Happy Digital, guides us to enrich customer experiences for our 1.5 million clients, empower our 25,000 employees (G.Os®), and uphold our iconic brand identity.”
Club Med’s AI Use Cases Highlighted: Tangible Innovations Serving Teams, Guests and Brand Identity:
In 2021, Club Med began a major transformation by rethinking its Data Factory on Google Cloud Platform, aggregating 2.1 billion points of commercial, customer and operational data owned by the company. This progress, made possible by AI, has transformed the way Club Med manages its information: Currently, over 5 million new data points per day are processed in near real-time.
Leveraging cutting-edge technologies, Club Med continues its AI journey with three major strategic initiatives: G.M Copilot, G.O Match, and Gentil Writer. These projects illustrate how AI solutions are being integrated to enhance guest satisfaction, team efficiency and brand identity.
Club Med took advantage of VivaTech to showcase the impact of these AI projects, which are already operational or in pilot phase across its global organization.
G.M Copilot: Intelligent sales assistant
One of Club Med’s major objectives with generative AI is to support and enhance the customer experience by transforming conversational tools (WhatsApp, WeChat, etc.) into a new booking channel, offering instant and personalized service at any time. With this new conversational tool, customers can ask questions via WhatsApp, request quotes for their future stays, and receive real-time responses within seconds—day or night. Technologies used: Azure OpenAI and Azure WebApps for intelligent and secure interaction management, integrated with WhatsApp for accessibility and ease of deployment, along with Infobip, Flowize and Langfuse to optimize conversation flow and management. By 2025, this conversational AI assistant supports 12+ markets and handles 12K monthly conversations. As a result, Club Med has automated 30% of total conversations to date.
G.O Match: Revolutionizing Talent Assignment Management.
The G.O Match project aims to optimize the assignment process of G.Os® (Club Med employees) by HR Business Partners on a global scale. This crucial process, which involves managing approximately 25,000 assignments annually, will be largely automated using Machine Learning, S3NS and Workday. The project enables HR Business Partners to focus on higher-value tasks while meeting operational and talent needs. A pilot in the Europe-Africa region successfully automated 20% of summer pre-assignments, demonstrating significant time savings and effective placements. This result gives Club Med confidence to scale the solution globally and target 60% automation by the end of the year.
Gentil Writer & Powered Image Indexation: AI tool designed to generate high-quality marketing content in Club Med’s unique voice.
Built with Azure OpenAI and Azure WebApps, it helps maintain content quality, reduce costs by automating low-value writing, and enhance marketing team productivity. Launched in French and English in December 2024, it serves over 140 daily users with around 100 content requests per day, reducing writing time tenfold.
Additionally, an image recognition tool using Google Gemini AI model tailored to Club Med’s visual identity further streamlines content management processes.
Building AI on Trust:
Club Med’s AI approach is built on four core pillars:
- Ethics, co-developed with Sorbonne’s Professor Jean Gabriel Ganascia, ensuring transparency and fairness.
- Compliance with the EU AI Act and strict data privacy standards.
- Sustainability, with every model tracking financial and carbon impact.
- Education, aiming to certify over 800 employees in AI best practices by 2025.
“Artificial intelligence is not just technical expertise”, stated Henri Giscard d’Estaing — “it is also a managerial posture focused on leadership. It’s about how it is understood and integrated by leaders within a strategic vision. When an organization uses AI effectively, it can complement human strengths, support problem solving, enable innovation, and boost productivity.”