In 2014, five friends travelled to Copenhagen, a city known for its sustainable practices and rewarding pro-environmental behavior. Having fallen in love with this lifestyle, Erwan Le Méné and his team were inspired to act on their own ambitions and, just like that, EcoTree was born!

Using a digital platform, companies can plant trees in the knowledge that they can reap the returns in the future, thus encouraging reforestation and biodiversity conservation. To date, the Brittany-based startup has planted an impressive 212,223 trees, absorbing 2,540,271kg of CO2.

With the aim of raising €2 million to establish itself across other markets, EcoTree attended VivaTech 2019 with BNP Paribas. It was here that they met American multinational technology conglomerate, Cisco, to whom they sold several hundred trees. Although the startup had accumulated over 250 contacts with French companies, such as Orange and SNCF, this was the first contract signed with an American company, marking a huge step in the company’s development and a great VivaStory!